Friday, 21 October 2011

screenprintqueen: Ordering T-shirts for "Dummies". A quick guide to...

screenprintqueen: Ordering T-shirts for "Dummies". A quick guide to...: "I want to have t-shirts printed ... but I don't know how to get started" ... we hear that all the time, no worries, you aren't alone. T...

Ordering T-shirts for "Dummies". A quick guide to getting started.

"I want to have t-shirts printed ... but I don't know how to get started"
... we hear that all the time, no worries, you aren't alone.

Textile screen printing is a very mysterious process to some. (wow, that almost sounds sexy, doesn't it?)

Yesterday, I had a customer, that could not understand our medium in any way, shape or form including  how to get started .... so, for those of you that think screen printing  feels too complicated to pursue....or too confusing to order......( or you don't know what the hell it is or if it is even what you want)...

I WILL GIVE YOU A QUICK GUIDE TO GETTING STARTED

1) Start looking for  local screen printers. Someone you can visit to see the quality of their work & put a face to your new biz relationship ...please, do not e-mail screen printers a country or continent away, asking for a quote.....driving your shipping & duty costs nuts among other things & where you are far too detached to know if they are the kind of business you want to deal with.

2) You CAN  manage your screen printing needs at a distance ONLY IF you love (oh yes, you can love your screen printer) & TRUST your screen printer, and KNOW your screen printer & know you have enough experience ordering using  Internet communication.

2) Ask friends & business acquaintances for referrals. Ok.... ask TRUSTED friends & acquaintances... LOL.

3) Avoid impostor textile screen printers.

Would you go to any other printer or any other business set up in their garage?
I wouldn't go to any professional business set up in a garage....so what is it with people thinking screen printing in a garage is fine.
You know what? ...those people just think that it will be cheaper...that's all.

Great... you will get what you pay for....with no guarantees on quality or service.... & inadvertently hurt the environment.

TO THOSE PRINTERS WHO SCREEN PRINT IN GARAGES:
Sure,  set up in a garage....IF you aren't good enough or experienced enough to make a real business of screen printing & don't care about using unethical chemicals (& putting them down the sink) to clean & prepare screens.... way to destroy the environment, assholes!

We are all judged by the worst of our industries....this, in my estimation, is the worst of our industry.

4) Don't be embarrassed to call a screen printer and ask questions or what you think, might be stupid questions.
There are no stupid questions. Really there aren't.
Why should you know anything about screen printing?
Your screen printer, if they have good customer service, will answer your questions & help you to understand our process. They will hold your hand through the process, if you like.
Ask for a tour of their shop. Ask to see samples of their printing. Ask for references.
Good customer service should never make you feel stupid.

(Many thanks to some of our competitors - constantly pissing off customers with rude or unclear customer service....I will send you flowers one of these days).

5)  I don't have artwork! Can't draw a straight line? No worries. A good screen printer will have an artist at your disposal.
It IS fun to see your own artwork in print, so think about it.

6) Do not break copyright law or trademark law.
People own artwork & rights to images, you have no right to rip them off.
Do not ask your screen printer to print registered logos....like "Harley Davidson", "Gucci" or "Batman".
Don't be a dick.
Any screen printer that violates trademarks & copyrights... you got it .... total dicks.

7) Having even a rough idea of what you might need, will help expedite you order. Having a bit of an idea of  the quantity of garments you need, how many artworks you want to print per shirt & how many colours in each artwork... would be super helpful in order for your screen printer to be able to quote you accurately.

8) Screen printing is not instant. Give your printer lead time to do your artwork & work through details.
Call around to find out screen printers schedules.
Rush orders are common....but get a commitment from your screen printer for your due date.....then make sure to follow up & be as available as possible to help the rush process.
Picking the right printer is the best way to avoid being  "over promised & under delivered".

9) I only need one shirt! Direct screen printing can be expensive if you just need one or a very few shirts.....ask about sublimation (in old school language: transfers).... if your screen printer doesn't do them, I am sure they can advise you of where you can get it done.

10) Have fun! Working hand in hand with your printer should be enjoyable. We want you to be happy & (dare I say it?) satisfied.

I know this is a bare bones kind of "getting started" ... so .... what questions can I answer for you???

I am happy to field any questions you have ... for any job you have ... or problems you may have had with any screen printer, anywhere.
Just ask.

Cheers!
Trace

Tuesday, 28 June 2011

"You are trying to trick us into working harder"


That was a comment by an employee who had just been introduced to a company incentive....LOL.
This happened many years ago , off-shore, to an old pal of mine ...but it still makes me laugh.

I guess they were right!

Working harder, working smarter, working more efficiently, working to make your company better, faster or environmental.....tomato, tomaaaahto!

Shouldn't you be rewarded for your efforts?
Some people would say that working for pay is enough.....what do you think?
To not consider incentives....wow, boring and short sighted! They really do work.

Company incentives are rewards for a job well done or beating your own productivity from the year before or beating out everyone else in some way. They can be designed for every situation or business scenario. Incentives can be designed to reward sales teams, individuals or whole companies. They can be expensive or inexpensive. They can create fun & interest .. and laughs.

For years I tried to get my staff to buy into medical plans, insurance plans...dental, prescriptions, whatever blah blah blah benefits.... mature thinking don't you think?

The only way Traces Staff would take benefits was if the company paid for them in full.
Traces wasn't going to pay in full if ... 1) there was no commitment by the employees at all
                                                        2) it generated no good will or excitement.

Then it came to me in a flash....stop trying to give them what (I thought) they needed
.... and give them what they want!!!!!  

So simple.

I was trying to get my employees to be more environmental, create less waste, conserve energy... being a good corporate citizen means you respect the environmental laws & embrace conservation.

Reducing waste. Sticking their hands in the garbage to retrieve dropped scissors, use less tape, re-use, reduce, you know the drill.... stuff adults should do.... but don't always do.

I need Staff to keep their eye on the ball... focus & be results oriented.
(I did get some biz coaching about 15 years ago ... Bob taught me all these big words...LOL. Best thing I ever did for my biz .... another blog, another time)
So...
When the Canadian government changed the laws, some years back.....you could give employees $500 in gifts (no cash) ...tax free. 
I pondered ....what do people really want? What would I want? What do I want? How can we take advantage of this tax reprieve?

I wanted to give, to make this fun but also, I needed  to get results.

I knew what I wanted Traces Staff to do....I just didn't know how to get them to really buy into environmental thinking....not just lip service but real & constant environmental efforts.
I needed them to work smart & efficiently all the time.

What do people really want?

Well.... I guessed that most people would like a little adventure (at least that is what I would like ...LOL) ...& Traces Trip Incentive was born.

Much excitement was generated by this idea... Traces Staff were very invested in making these trips happen...and they still are to this day.

Traces Trip Incentive rewards the whole staff...it is designed to be a team building & team strengthening.
Everybody goes or nobody goes. Including me! Way fun to organize! Don't you love having something to look forward to?

At the same time, I implemented environmental initiatives.... reduce, re-use, re-cycle....save money & help the environment. Implementing the Trip Incentive in tandem with new conservation efforts got us the results we wanted! Yeah for me!

By turning down the heat EVERY night alone , we saved at least 5% on hydro in  year. And that is only one of a dozen cost saving ways conservation works. Staff dug in and worked hard...they also "culled the herd" &"rail-roaded"  poor performers out of Traces. (I didn't see that one coming at all).

My Dad Murray, an old school entrepreneur,  used to say "sometimes you can save money easier than make money" ... I think he was right!

I map out our specific reachable goals early in the year ... and use a virtual thermometer to show my co-workers progress month by month. 2011 marks our 9th year....and believe you me...very difficult to reach with the economic down-turn.

Traces staff had to work very hard to reach their goals these past couple years.

Reachable goals are important...I think that unreachable goals really don't fool anyone ... they are a transparent grab for the impossible & obviously unobtainable, which makes for a crappy incentive.

I also offer profit sharing, but in all honesty, it costs me more, but has less excitement attached to it.
I think Staff are excited for the first 10 minutes & then realize they have to do the adult thing, buy new snow tires or pay off a student loan, buy Holiday gifts.....or some very reasonable, grown-up thing.

So...yes my staff work hard for their Trip Incentive & yes, I trick them into working harder!... in fact I almost consider it a neutral thing...they work hard enough to pay for their own trip....good enough for me!



                                                           Traces Staff in Madrid 2009

Traces Staff Trip Incentives:  Halifax 2003, Dominican Republic 2004, San Francisco 2005, Miami Cruise : Keys & Cozumel 2006, Albufeira Portugal 2007, New Orleans 2008, Benalmedina Spain 2009, Cruise: St Maarten, St. Lucia & St. Kitts 2010... waiting for Jamaica 2011. Can't wait!

We even have Fiesta Day....just a day to celebrate going on our trip.... dink the dog & have fun playing games. Staff love to compete with each other for prizes. Traces Staff call Fiesta Day "the funnest day of the year!" Just another small incentive to create teamwork, good vibes and good times!

I would be happy to address your comments or thoughts .... bring it on!
Cheers!
Trace

Tuesday, 31 May 2011

I pooped today! & the best (& worst) of rude t-shirts.

Dear Math, I am not your therapist. Solve your own problems.

I'm not drunk, I'm awesome!

When I fart, you will be the second to know.

Get me drunk & enjoy the show.

I pooped today!

Paddle faster, I hear banjos.

T-shirt slogans, sure have changed.
Rude & controversial ones have always been around, but now with the Internet...they have become a much larger mass market.  I have attached  links for a few that will amaze and repel you.
Some will make you laugh, some will make you sick......plain witty is in there but in smaller quantities.


Having said that...
I have always believed that T-shirt printers should not be critics....we print them, we don't wear them.
Artists traditionally don't like censorship. I am one of those.
Freedom of speech and all that.
We have printed some real train wrecks (dirty, suggestive, weird) ...but luckily, nothing too morally offensive (intolerant, bigoted or sexist etc.).

T-shirts, well, they can get your message out.... LOL
Whatever your message.

Some of the above slogans are tame compared to what you will see on the sites listed below.
Brace yourself.

Believe it or not, "t-shirt hell.com" (once the rudest printed t-shirt site) has calmed down a bit, after the owner was threatened a zillion times and possibly poisoned!...really! Look it up on wikipedia under "t-shirt hell". The guy that owns that company is into really really shameless self marketing (....as opposed to my own shameless self marketing). So we don't know that the poisoning wasn't a publicity stunt.
 But I digress....

If you visit the sites you will laugh, you will groan & you will be grossed out or disgusted.
Really, I kid you not....these sites can offend anyone!
If they don't offend you in some small way.... call me on it.
I suspect there are worse sites....I just didn't feel a need to pursue them.

Brace yourself...




And guess what???!       I pooped today!

I'd love to hear your thoughts!

Cheers!
Trace

Friday, 6 May 2011

You can't pull orders out of your ass if your head is in there.

Another rush job.....eeeeeek!

Always another rush job.....*sigh*!

Time to get your head out of your ass and realize that rush service comes with every job & your companies ability to perform under pressure is duly noted & assessed by your customer.

A good customer will recognise, appreciate & retain  the memory of your great effort. Yay them!
A bad one won't but, oh well, that also comes with the territory.

The difference between you and your competitors can be a very fine line.
Lots of companies are good.... be a great one!

Your customers, sometimes, will need prompt & impressive delivery ... AKA "the rush job". Period. Man up (or woman up as the case may be) & get going!

If your customer is in a jam...& if you can't  or won't do their rush jobs, one of your competitors will!

Or one of your competitors will get the order next time.
Don't think your customers won't be spiteful.
If you have a long standing customer who rarely asks for any special service...well, they may feel that you should be accommodating them...right or wrong doesn't matter...but their perception does matter.

Personally, I hate, hate, hate giving orders away.... every order I take is one we get....& another order my competition doesn't get.
So... I want every good order that comes along.
Does that sound fanatical? Well... I hired my employees and it is my obligation to keep them working. I need my income... so good performance needs to be front & centre in my brain.

A little OT by staff who understand they are making their "work" a better supplier & that their personal value just went up in the eyes their appreciative boss (appreciative being the key word here).
A good employer shows appreciation to the aforementioned ambitious employee. We all need a reason to work hard....a paycheque just isn't enough...although deep down we all believe it should be.
A hearty thank-you is good.
Incentives are better!
Reachable incentives for your staff, might be the difference between being good & bring great. Everybody like a personal challenge with a reward at the end. Yeah, baby! Bring on the rewards!
I am proud my small company, Traces Screen Printing Ltd. offers profit sharing & a Trip Incentive.....and we have to work damn hard for it. My staff are kick ass!

Ok....back to your customer....
Get your head out of your ass. Do that rush order! Make your customers look like a hero to their companies... they should well love you and give you a chance to quote all their work (in theory, LOL).

Good customers are just that...the folks who are enjoyable to work with, pay their invoices on time & who you enjoy doing a good job for. How can it not be satisfying to pull an order out of your ass?

Having said that....
there are those customers who are always in a rush, never plan well in advance and will repeatedly ask for the "world on a plate".
I am not speaking of those customers.... they need to get their heads out of their respective asses & start planning ahead ... they rely on thier suppliers to salvage their poor planning & bail their butts (avec head.) out of trouble ...... not good.

Said bad customers usually, also (and in no particular order) ... rarely pay on time, are lousy at communicating, make you feel like you are never doing enough for them....not fast enough nor good enough....& never, ever cheap enough.

Bad customers will be another blog for another time. Bwah hahahahahhahaha (that was my evil laugh)

Tuesday, 26 April 2011

T-shirt love - a cautionary tale

Remember in the beginning, you loved me so much.... smooth cotton surface, beautiful shape, my spectacular dye job and unblemished texture. You would run your hands all over me, on and off your body. I looked good on you. People would even say I looked good on you! You loved me so much, I got a hanger just like your dress shirts. I felt so special. We went everywhere together....the bars, shopping, the movies, casual dining. Good times!

As time went on....you started treating me poorly......aggressive soaps (rhymes with "ride" has ground feathers in it...ugh) , bleach for the unbleachables, too hot dryers. You still liked me....but I started to lose my figure. I was a bit smaller and less shapely. My colour got duller, I just lost some of my zip. I no longer was welcome in your closet but got banished to your t-shirt drawer.... where all the dull t-shirts went, until one day they left and never came back. I could see the writing on the wall....one day your beloved, the next you are wiping the sweat off your face with me after jogging. Then what? You gonna wash the car with me? Huh?
Your wife looks at me with eyes that say "you are landfill". With stealth, she will steal me away in a quiet moment, when you are not home....& I will never be seen again. One day you might ask where I am...she will lie and say she has no idea.

You could have saved our relationship. Oh yes you could have. The greatest gift would have been mild soap with spot cleaner. Air drying or light tumble dry. I know hanging me up is too much to ask.... no ones  love is that profound. As I am printed, inside out in the washer & dryer is nice...but if you are gentle, not necessary. My white t-shirt friends have all turned yellow because you cooked them in the dryer....the yellow tinge is from burning not washing. Bleach will not save them , it breaks down the threads and makes them get holes. Aggressive soaps has also broken threads to create holes in my neck & hemming. My dye removed by the same.

Obviously, my care label meant nothing to you. You have moved onto a new t-shirt with all the qualities you desire.... your new & special t-shirt.

Tuesday, 12 April 2011

Textile Screen Printing - Blog Opener & a little ranting

Hey!
Tracey Johnston-Aldworth here......just started this blog to rant, educate, talk in general & answer your questions (if I can) about the textile screen printing industry.

Traces Screen Printing Ltd, (my company) has been in biz since October 1985 ... I'd like to think I've learned a thing or two about textile screen printing in my 26 years.

Like all businesses we are judged by the worst of our industry. And there is some really poor product out there ... it ticks me off that I get customers with behavioral issues because they have been screwed around by technically challenged screen printers & screen printers who won't be accountable for bad jobs.

Having said that....if you feel like you have been victimized by a textile screen printer....did you double check the contract / work order you had with that company??  As a customer, you have accountability to assume whatever you sign off on is what you get. Oh yes you do! The textile screen printer is accountable to the same contract as well. Oh yes they do! This is pretty standard across the print market, as far as I know.

No bitching or whining if you didn't double check all your spelling & details. You have no idea how many misspelled  names I have seen in my day. Eeeeeek! And to you screen printers who have f'd up ....suck it up & take care of your customer!

No contract or work order from your textile screen printer?? Walk away quickly!!! You have to have some agreement of what exactly is going to happen to your shirts, what colour and style they are etc. etc. ....and an understanding of all charges before the order is started. Come on people...this protects everyone.

Anyhoo..... this is my opener ... please feel free to contact me with your questions or comments.